Building A 100M Chocolate Brand – What It Takes


I’m passionate about saying what you mean, asking for exactly what you want and a lover of all things fashion and beauty. 

Hi, I'm SAM

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In today’s episode of Born to Be, Sam talks to Suzie Yorke, CEO of The Better Chocolate and founder of award-winning Love Good Fats. Suzie is a first-time entrepreneur who has made it her mission to spread the word that fat is back in and sugar is out! She has worked as a marketing executive for various companies including Procter & Gamble, PepsiCo, Heinz and Weight Watchers.

Suzie will discuss her entrepreneurial journey, including launching her first brand at the age of 50, its explosive growth and why she stepped down as CEO of Love Good Fats. She will also talk about her second brand, The Better Chocolate, which makes chocolate bars infused with MCT oil. She launched this brand at the age of 55.  She will talk about the book The Big Fat Surprise by Nina Teicholz and its influence on her life. The book delves into the misconceptions of the public and scientists about saturated fats: good fats are called essential fatty acids for a reason. Consuming good fats improved her health because she no longer had sugar cravings.

You will learn how to find angel investors for your first startup. To do this, you need to find someone who believes you have the four P’s: good positioning, a great product, the right price value, and a good P&L. She will also reveal you to The Better Chocolate’s crowdfunding plans.

Join Sam and Suzie for this fascinating discussion about the importance of good fats, finding angel investors, and following your instincts. 


What You Will Learn in this Show:

  • A look into Suzie’s brands, Love Good Fats, and The Better Chocolate.
  • Suzie’s key takeaways from her experience as a hyper-growth brand founder.
  • The importance of having strong unit economics for your brand. 
  • Details about Suzie’s founders group, Founders Helping Founders. 
  • How to find people to invest in your startup.
  • And so much more…


thebetterchocolate: FourX Better Chocolate (

Suzie Yorke LinkedIn

Book: The Big Fat Surprise by Nina Teicholz

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